So I recently saw this great headline on Facebook

Pig in Australia Steals 18 Beers from Campers, Gets Drunk, Fights Cow

bush pig

Why did I copy it here?

Well, it’s more of an example—an example of a great headline.

Great headlines make you want to click and find out more. Great headlines get opens in emails. Great headlines make sales. And that’s just one secret that is actually available if you look hard enough.

I think about how I got started in this industry 6 years ago…

It started with an innocent looking ad and a great headline.

Then an optin page that had a great headline.

I think about all the sales pages that made me scramble for my credit card and hitting my Paypal button –

It all started with a killer headline.

So, I’m not going to lecture you on how to make a great headline because I might do that another day BUT I am going to drop one BOMB on you—it’s the difference between success and failure and the difference between having your drawers lined with cash..


What’s the difference between great marketers and just ok or just surviving ones???

Is it their technology?

Is it their images?

Is it which auto-responder they use?

Or their WordPress installs?

What makes every one of these guys stand out?

Drum roll…

It’s their copy—and the stories they tell.

(Note: ‘Copy’ otherwise known as Ad copy or Direct response copy is simply text that has been written for a very specific purpose, and that is to capture your attention and make you take a specific action: “Call this number”, “Give us your email”, “buy now!”)

If you had that right and everything else wrong, you’d win.

Why am I telling you this?

Well, it’s because I’ve worked with so many of the best marketers (story tellers) and have coached hundreds of people to start a business online and it really occurred to me why some hit the stratosphere and some don’t.

It comes down to copy.

Now, don’t freak

—if you can have a conversation, you can write copy—

in fact, here’s a link to a book that shows you how to write a sales hook in 60 seconds.

It’s less than five bucks and takes about a half hour to read. (Review coming).

You can get it on Amazon Here (and that is not an affiliate link :-))


I just know you will thank me for it 😉

By the way, he’s the story of that wild pig here.


What do you think, am I over stating it? Am I cray-cray here?

Or if you check it out yourself am I absolutely correct??